Tailored Brands was asked to deliver a public relations campaign as part of a coordinated product launch for Glisser an Event Tech Start up. Glisser were releasing a Powerpoint plug-in to allow presenters to sync presentations to Glisser’s event technology to allow audience members to interact with each presentation. The launch coincided with the news of a $1m seed round by investors.
The PR campaign was broken into three phases
1. Generation of content (editorial articles, press releases and copy) that could be distributed to journalists.
2. Distribution to tech and event press in the UK and US to deliver coverage on the launch date of the product and drive interest to Glsser’s plug-in download landing page.