Fitwell is a personal fitness and nutrition coaching app that’s already got 1m users and is expanding across the globe and was awarded Google Play Best of 2015! The app provides a coach in the palm of tour hand with tracking and contextual coaching as well as diet and nutrition. The app is available on Google Play as well as the Apple Store.

Tailored Brands was tasked to accelerate audience growth across multiple social media channels (Twitter, Instagram and Facebook), create content across social media channels and to provide social media management. In addition to support to social media, the Tailored Brands team were able to contribute to app development and testing.

The initial 6 month period of growth has seen Fitwell’s social media accounts grow to 16.1k followers on Twitter and 11.2k on Instagram.